Photo credit: Kris Hermann
With their debut single, Pinch make themselves a group to watch.
Never underestimate the creativity of the Midwest. Los Angeles and New York City may be considered the hubs of the entertainment industry, but its the blue-collar workers of middle America who typically develop the sounds that will soon take the world at large by storm, and the newly formed group Pinch is no exception. Created by Flint, Michigan natives Bryce Mata and Kyle Maddock, the band is preparing to launch their debut EP later this year through Save Your Generation Records, and today they’ve partnered with AuxCordFM to premiere their debut single, “Corkboard.” Take a listen now:
Pinch is being promoted as melodic rock, but one listen to “Corkboard” will make anyone argue that such classification undersells what the group has created. The song begins innocently enough, with acoustic guitars and haunting vocals that lure the listener into a false sense of understanding that is quickly undone when the track transitions to a more brooding, grunge-adjacent sound after the first thirty-five seconds. That is the point where Pinch show their true colors, blending deeply personal lyricism with a just fuzzy enough take on rock that feels destined to unite punk and alternative fans alike. One cannot make it through the song’s blazing chorus without feeling as though they are experiencing the full spectrum of emotion in one cathartic blast that never really lets up until the track has reached its thrilling conclusion.
The video for “Corkboard” pairs well with the material. Much like the music itself, the clip delivers a found footage style thriller that plays well with the false sense of peace listeners find at the beginning of the song. An unsuspecting group of young people soon find their lives turned upside down, much like how the song flips the script on listeners’ expectations.
“The whole release kind of follows a horror/science fiction theme with the music video being a thriller in found footage style,” says Mata. “Kyle goes to U of M-Flint for creative writing, and I love everything movies and visual production, so I think we secretly just wanted an excuse to collaborate on a 4-minute long horror short film.”
Pinch will release their EP, It’s All Over, All Forgotten, on November 2. The track listing is as follows:
2. I Can’t Promise
3. My Tempest
Pre-orders for It’s All OVer, All Forgotten will be available through Save Your Generation Records. Click here for more information.